by Michael Carlon | Jul 10, 2009 | Parenthood, The Moderating Life
A client who wanted to understand point of entry into a certain product category recently hired me to help uncover the motivations that led to product trial. To accomplish this I asked groups of consumers who use the category to prepare a collage of pictures that...
by Michael Carlon | Jul 6, 2009 | Self Awareness
A few weekends ago I offered to do the grocery shopping and took the kids with me. Note, this is the first uncharacteristic move I made that day.The shopping trip was similar to most we have been on complete with arguments over what snacks and drinks to buy, who will...
by Michael Carlon | Jul 6, 2009 | Faith and Pop Culture
Another run today and another chance to see how faith and culture intersect.______________Every year I start an argument with my wife over mulch. I know it sounds crazy but it used to boggle my mind why we had to lay down new mulch every year. She always told me it...
by Michael Carlon | Jul 6, 2009 | Editorials, Faith and Pop Culture
I wanted to share with you a memory of my father that was published in The Stamford Advocate in June of 2008.My father has had a wonderful impact on my life and it motivated to write this piece.______________What do an old pair of Nike sneakers, Paul Simon, The...
by Michael Carlon | Jul 1, 2009 | Publications
It seems as if there is always tension between those who create stuff and those who are tasked to evaluate it. In this article published in Quirks’s Marketing Research Review, I argue that this tension does not always have to be negative. [gview...
