by Michael Carlon | May 22, 2017 | Self Awareness
Twenty years ago I joined a company that was at the epicenter of interactive marketing. It was called Modem Media and I started just before its tenth birthday (I even got a snazzy blue laptop bag for being there when it turned double digits). I was hired as a research...
by Michael Carlon | May 17, 2017 | Self Awareness
“You are just a lever I had to pull.” This was the rationale given to me by my former CEO when my position was terminated this past January. You know who pulls levers? Executioners, and when these words were spoken, images of Old Sparky came to mind. I suppose this...
by Michael Carlon | Nov 18, 2016 | Self Awareness
Today was a day filled with some high highs and low lows. I was asked to at my high school as part of an enrichment program for the schools’ scholars program; it was an honor that I will not soon forget and I have the picture to prove it. This evening I was...
by Michael Carlon | May 7, 2016 | Self Awareness
Last Thursday, we had a speaker come into the office to present some statistics on digital marketing. His leadoff statistic was one published by Microsoft that suggests humans only have an eight second attention span when looking up information online; you have eight...
by Michael Carlon | Mar 10, 2016 | Self Awareness
I have a question that has been bothering since I woke up this morning. It’s not a question that is easy to answer nor is it a question that has been posed to be by others. It’s a difficult question nonetheless – when did I get old? I don’t feel old mind you; in my...
by Michael Carlon | Mar 5, 2016 | Self Awareness, Traveling Observations, Uncategorized
After nearly 20 years in the research business, my parents still have no idea what I do for a living. I’ve tried to explain it numerous ways; I run focus groups, I’m a marketing consultant, and I help clients make better decisions are three ways I’ve...
