by Michael Carlon | Mar 9, 2013 | Business Leaders, Podcast, The Longs
Bryan Mattimore is one of America’s top experts in applied creativity, ideation facilitation and innovation management. In his career, he has facilitated more than 1500 marketing and business strategy ideation sessions. Listen up as Bryan discusses his...
by Michael Carlon | Mar 8, 2013 | Local Heroes, Podcast, The Longs
This guy is the real deal – he’s the guy that Chuck Norris is afraid to Google! Listen up as Mike and Manny talk about the importance of accountability, why you don’t always want to be your child’s “friend,” and why you need to...
by Michael Carlon | Mar 7, 2013 | Entertainers, Podcast, The Longs
Listen up as Mike and guest co-host Wendy talk to Sirius XM Radio Personality Dave Dwyer about his early days at MTV, his time at Comedy Central, and why he walked away from a promising career in entertainment to pursue a higher...
by Michael Carlon | Dec 8, 2012 | Publications
At its best, Qualitative Research helps my clients build a sense of empathy for their consumers. Sometimes, it even impacts the way we moderator’s look at the world. This article summarizes a project that changed my perspectives on healthcare reform. [gview...
by Michael Carlon | Jan 1, 2012 | Publications
I was an early adopter in the use of webcams for qualitative interviewing. While today’s technology is very promising, it is not yet perfect. This article summarizes some lessons to keep in mind when interviewing via webcam. [gview...
by Michael Carlon | Jun 19, 2011 | Self Awareness
In my professional life, I am hired by large and small companies alike to uncover market insights designed to identify new opportunities for my clients be they product innovations, communication platforms, or in many cases, simply a better understanding of a group of...
by Michael Carlon | Jun 8, 2011 | Publications
The bulk of my projects are in the subfield of shopper insights. In this article I argue that the internal structures of shopper insights and shopper marketing departments be revamped in order to bring more rigor and discipline to the field. [gview...
by Michael Carlon | Apr 28, 2011 | Traveling Observations
Traveled to Columbus Ohio this week followed by Phoenix Arizona. Some interesting experiences along the way. I was conducting in home interviews amongst hardcore dollar store shoppers. These people tend to have incomes under $40K a year but apparently have enough...
by Michael Carlon | Mar 21, 2011 | Publications
Mary Poppins taught us that “A spoonful of sugar helps the medicine go down.” In other words, if we have to work for a living, we may as well try to have a little fun while doing it. This article summarizes the areas where I have some fun during the...
by Michael Carlon | Mar 18, 2011 | Traveling Observations
This week I had the pleasure of running a series of focus groups and accompanied shops in Kansas City. Ironically enough, all of my flights departed and arrived on time. This is noteworthy given the fact that I departed from and returned to Westchester County Airport....
by Michael Carlon | Feb 17, 2011 | Self Awareness
When you have a career that takes you away from your family on a somewhat regular basis, you tend to find ways of coping with the loneliness. Fortunately, my job has me interacting with people; mostly our focus group / interview respondents. In addition to those who...
by Michael Carlon | Jan 17, 2011 | Self Awareness
When people find out that my wife and I are the parents of triplets, we are reminded that our professors and managers were wrong; there are such things as stupid questions. Consider the following questions/statements that are posed to us on a somewhat regular basis:...
