by Michael Carlon | Aug 31, 2010 | Parenthood
It is amazing how much of an effect our parents have on our lives. Oftentimes in focus groups I hear statements such as: “I use this detergent because that is what my mother always used.” “My grandmother had the best skin and this moisturizer was part of her...
by Michael Carlon | Aug 19, 2010 | Self Awareness
Prior to this week I was on the road for nine days; all for one project. This of course means I have a lot of writing to do. Many people I know who do what I do for a living dread the report writing process, with good reason. We have to take multiple hours of...
by Michael Carlon | Aug 13, 2010 | Traveling Observations
What a week! Yesterday I ended an eight day project involving a series of focus groups, in home interviews, and shop-a-longs in Cincinnati and Charlotte. My brain is spent, so much so that I cannot even begin the report writing process until I get to chill out a bit....
by Michael Carlon | Aug 10, 2010 | Traveling Observations
I am in Charlotte this week for some focus groups and in home interviews / shop a longs. I am looking hard for this Southern Hospitality thing I have heard about, but thus far it has been elusive. I checked into my hotel yesterday morning which apparently had a...
by Michael Carlon | Aug 6, 2010 | The Moderating Life
I ran three focus groups yesterday in Cincinnati and the topic of discussion was refrigerated heat and serve entrees; you know, the things you stick in the microwave, heat up for a few minutes, and call dinner. I started the session asking people what they thought of...