by Michael Carlon | Jan 5, 2011 | Self Awareness
I started my career in marketing research at an interactive marketing agency in Westport, CT known at the time as Modem Media. It was there I saw my first focus group and, upon doing so, I knew immediately that I wanted to be the person in the room asking questions...
by Michael Carlon | Jan 4, 2011 | Silly Thoughts
Now that the holidays are over and I am settling into my new organization, I vow to devote more time to updating this blog. Maybe vow is too strong a word, perhaps I will just promise to update it more often. It seems that breaking a promise (with a decent enough...
by Michael Carlon | Sep 15, 2010 | Faith and Pop Culture
Yesterday I finished an eight group project which of course means I have to sit down and write a report. Those of you who have followed this blog know that I have a tendency to procrastinate when I have some writing to do. Here is what I did this morning: Walked the...
by Michael Carlon | Sep 1, 2010 | Silly Thoughts
Sometimes we can find humor in the most unlikely places. Last year I was in Columbus Ohio running some focus groups for a client looking to get a read on various ways to bundle features and benefits for a new product. There were 5 “concepts” highlighting different...
by Michael Carlon | Sep 1, 2010 | The Moderating Life
Early on in this blog I mentioned that one of my clients is a large lawn equipment company (see post entitled Accents are Funny). During a recent project our task was to understand how consumers describe the benefits of these features in order to help my client and...
