by Michael Carlon | Jul 6, 2009 | Self Awareness
A few weekends ago I offered to do the grocery shopping and took the kids with me. Note, this is the first uncharacteristic move I made that day.The shopping trip was similar to most we have been on complete with arguments over what snacks and drinks to buy, who will...
by Michael Carlon | Jul 6, 2009 | Faith and Pop Culture
Another run today and another chance to see how faith and culture intersect.______________Every year I start an argument with my wife over mulch. I know it sounds crazy but it used to boggle my mind why we had to lay down new mulch every year. She always told me it...
by Michael Carlon | Jul 6, 2009 | Editorials, Faith and Pop Culture
I wanted to share with you a memory of my father that was published in The Stamford Advocate in June of 2008.My father has had a wonderful impact on my life and it motivated to write this piece.______________What do an old pair of Nike sneakers, Paul Simon, The...
by Michael Carlon | Jul 1, 2009 | Publications
It seems as if there is always tension between those who create stuff and those who are tasked to evaluate it. In this article published in Quirks’s Marketing Research Review, I argue that this tension does not always have to be negative. [gview...
by Michael Carlon | Jun 30, 2009 | Faith and Pop Culture
The below is another submission that I sent to the Busted Halo Show (M-F 7pm-10pm, Sirius 159, XM 117) for their segment entitled Faith and Culture Thursdays. If you have not done so yet, I strongly encourage you to purchase U2’s latest album No Line on the...
by Michael Carlon | Jun 30, 2009 | Faith and Pop Culture
I have been a fan of Jim Breuer since his days on SNL. He has a show in Sirius Satellite Radio called Friday’s with Breuer that is a true definition of “Reality Radio.” The biggest mistake that Raw Dog Comedy made was not letting him continue with...
by Michael Carlon | Jun 30, 2009 | Editorials, Faith and Pop Culture, Self Awareness
This was published in today’s edition of the Stamford Advocate (www.stamfordadvocate.com) in the “Letter’s from Readers” section. I figured it was a good way to start off this blog. What do you think? Was that last line too...
by Michael Carlon | Dec 8, 2008 | Publications
Many industry voices are belittling qualitative research as they believe, in short, “consumers are stupid.” In this article I challenge that notion and defend the people who take the time to share their thoughts and experiences with us. [gview...
by Michael Carlon | Apr 8, 2008 | Publications
Many of us say that we use ethnography as a consumer insight tool. I challenge that notion in this article.[gview file=”https://uncorkingastory.com/wp-content/uploads/2013/04/Evolving-Ethnography.pdf”]
by Michael Carlon | Oct 1, 2007 | Publications
It seems as if most of the work market researchers are asked to do involves validating ideas. In this argue I present a case for using consumer insights to inspire ideas. I find that when more rigor is placed on ideation, we get better results in validation. [gview...
by Michael Carlon | May 8, 2007 | Publications
The album The Wall by Pink Floyd is, in my mind, a masterpiece. Like the wall Pink built around himself in the album, I believe that marketers build up walls between themselves and their consumers. In this article I argue that it is time to tear down this wall and I...
by Michael Carlon | Oct 1, 2000 | Publications
Back in 2000, I helped launch a company called Dynamic Logic. The company was built around 1 core idea, that the value of online advertising was being underreported due to the industry’s reliance on click through. We set out to change all that by proving there...
