by Michael Carlon | Mar 7, 2013 | Entertainers, Podcast, The Longs
Listen up as Mike and guest co-host Wendy talk to Sirius XM Radio Personality Dave Dwyer about his early days at MTV, his time at Comedy Central, and why he walked away from a promising career in entertainment to pursue a higher...
by Michael Carlon | Dec 8, 2012 | Publications
At its best, Qualitative Research helps my clients build a sense of empathy for their consumers. Sometimes, it even impacts the way we moderator’s look at the world. This article summarizes a project that changed my perspectives on healthcare reform. [gview...
by Michael Carlon | Jan 1, 2012 | Publications
I was an early adopter in the use of webcams for qualitative interviewing. While today’s technology is very promising, it is not yet perfect. This article summarizes some lessons to keep in mind when interviewing via webcam. [gview...
by Michael Carlon | Jun 19, 2011 | Self Awareness
In my professional life, I am hired by large and small companies alike to uncover market insights designed to identify new opportunities for my clients be they product innovations, communication platforms, or in many cases, simply a better understanding of a group of...
by Michael Carlon | Jun 8, 2011 | Publications
The bulk of my projects are in the subfield of shopper insights. In this article I argue that the internal structures of shopper insights and shopper marketing departments be revamped in order to bring more rigor and discipline to the field. [gview...
