Many of us say that we use ethnography as a consumer insight tool. I challenge that notion in this article.[gview file=”https://uncorkingastory.com/wp-content/uploads/2013/04/Evolving-Ethnography.pdf”]
Evolving Ethnography
Many of us say that we use ethnography as a consumer insight tool. I challenge that notion in this article.[gview file=”https://uncorkingastory.com/wp-content/uploads/2013/04/Evolving-Ethnography.pdf”]