When I was early in my career, I had this recurring anxiety dream where all my teeth would fall out, one at a time. Later in my life, that dream morphed into being thrust back into high school unprepared for a test while naked (Freud would have a field day with me). These days, anxiety dreams take the form of doing down in a plane crash. Why am I sharing all of this? Today’s guest, Steve Fretzin, knows what it’s like to go down in a plane and survive—and that event changed the course of his life forever.
MEET STEVE FRETZIN
Steve Fretzin is the host of the Be That Lawyer podcast. After surviving a near death experience in a small plane crash in 1996, Steve vowed to turn each day into an extraordinary experience. Today, he is one of the most respected business leaders and advisers on sales effectiveness. Steve has transformed thousands of sales professionals, entrepreneurs and professional service practitioners into business development stars through his proprietary system of Sales-Free Selling. He joined me to talk about his life, career, and latest book Legal Business Development Isn’t Rocket Science.
How did he characterize his life before the plane crash? How did such a life changing event impact the trajectory of his career? What drew him to sales and to later become a successful sales trainer? Listen in to find the answer to these questions as well as enjoy a bit of nostalgia as Steve talks about his first sales job ever at Kinney Shoes.
More conversations
From Newsroom to Novelist
Former Wall Street Journal deputy editor-in-chief Neal Lipschutz on turning to fiction full-time after retirement, being edited after decades as an editor, and his new Scott Morgan suspense novel, Long Arm of the Past.
Listen →
The Answer 500 Authors Keep Giving
For the 500th episode, Mike Carlon turns the mic on himself: where writing careers begin, why there are no overnight successes, grief, and the 3 a.m. download that became The Waiting Room.
Listen →
Bouncing Back
Ellen Holtzman on her award-winning debut Bouncing Back, teaching herself to write, why you can't tell the story while you're still in the wound, and how women lose and find themselves in marriage and divorce.
Listen →