I love connecting with fellow marketers. I love it even more when those fellow marketers are also fellow podcasters! I’m not ashamed to admit it, when today’s guest, Sarah Panus, started talking about upper funnel content strategies and how data is one of the three pillars of a brand storytelling framework, my heart started to race a bit more! If you are seeking a successful career in marketing, and don’t smell what Sarah is cooking, you need to listen to this episode!
Meet Sarah Panus:
Sarah has over 20 years’ experience helping billion-dollar brands attract upper-funnel leads that drive lower-funnel results through storytelling. Sarah is a content strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak®. She’s on a mission to humanize brands, help content marketers reduce overwhelm/confusion, and raise money to fund child trafficking rescue missions.
Listeners to Uncorking a Story can enjoy a freebie from Sarah: 3 Ways to Improve Your Content Strategy This Year https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
More conversations
From Newsroom to Novelist
Former Wall Street Journal deputy editor-in-chief Neal Lipschutz on turning to fiction full-time after retirement, being edited after decades as an editor, and his new Scott Morgan suspense novel, Long Arm of the Past.
Listen →
The Answer 500 Authors Keep Giving
For the 500th episode, Mike Carlon turns the mic on himself: where writing careers begin, why there are no overnight successes, grief, and the 3 a.m. download that became The Waiting Room.
Listen →
Bouncing Back
Ellen Holtzman on her award-winning debut Bouncing Back, teaching herself to write, why you can't tell the story while you're still in the wound, and how women lose and find themselves in marriage and divorce.
Listen →