The Art and Science of Brand Transformation, with Emmanuel Probst

I’m thrilled to welcome author and executive Emmanuel Probst on Uncorking a Story. Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements. He joined me to discuss his career and latest book, Assemblage: The Art and Science of Brand Transformation.

00:00:00 Introduction

00:02:29 The Fulfilling And Compelling World Of Market Research

00:05:21 Traditional Market Research Vs. Technology