Imagine having a tool at your disposal that could help spark innovation and that this magical tool didn’t require capital investment. Now imagine that we are all capable of possessing this tool, if only we were able to open ourselves up to the vulnerability that makes it possible. What am I talking about? I’m glad you asked. I’m talking about empathy.
Empathy is defined as the ability to understand and share the feelings of another. This deep understanding of how other people feel can be honed to fuel both new product ideas as well as innovations to make existing products more useful. April Bell, today’s guest, knows this well and describes how we can further develop our own empathy so that it fuels inspiration, and I couldn’t have been more excited to speak with her about that.
April loves to solve problems. She has conducted more than 11,000 hours of empathy research through her boutique research agency, April Bell Research Group, working with many of the world’s giant brands such as PepsiCo, P&G, Hewlett Packard, and Pfizer to name a few.
She’s observed the impact of empathy, not only on user experiences but also on personal and organizational transformation. These experiences inspired April to write her first book, The Fire Starter: Igniting Innovation with Empathy.
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