As a small business owner, I’m always interested in how I can get better at sales, which is why I was so excited to speak with today’s guest, Anthony Iannarino. We had a fun conversation about how a daily blog turned into a book, his writing journey, and our mutual love of 80’s hard rock and heavy metal.
Meet Anthony Iannarino
Anthony spent twenty years selling and leading a sales force in the highly-commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com. During his time in sales, he recognized the strongest differentiation for a salesperson is their ability to create value for their prospective client within the sales conversation. Anthony spends much of his time drinking coffee, writing, speaking, facilitating workshops, and helping sales organizations transform their outdated, legacy approach with a modern, value-creating approach that buyers appreciate, and one that leads to revenue growth. He joined me on Uncorking a Story to discuss his career and latest book Leading Growth: The Proven Formula for Consistently Increasing Revenue.
How Anthony’s childhood impacted his career path. How waiting in line for KISS tickets is related to sales. Why this sales leadership book is unique and will complement existing or completely change sales thought processes. Anthony’s four-part method for leading sales teams.
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