by Michael Carlon | Aug 6, 2010 | The Moderating Life
I ran three focus groups yesterday in Cincinnati and the topic of discussion was refrigerated heat and serve entrees; you know, the things you stick in the microwave, heat up for a few minutes, and call dinner. I started the session asking people what they thought of...
by Michael Carlon | Aug 5, 2010 | The Moderating Life
I interviewed a man the other night in his home and the topic of our conversations was eating habits. He told me that his eating habits had changed rapidly in the past few months and of course I had to ask him how they have changed. He told me that since April he had...
by Michael Carlon | Aug 3, 2010 | The Moderating Life, Traveling Observations
I was once in Nashville doing some focus groups for a lawnmower manufacturer. When I asked the men in the group what they are looking for in a new lawnmower, one man with a thick southern accent said “I am looking for a big dick,” and he held out his two hands about...
by Michael Carlon | Jul 10, 2009 | Parenthood, The Moderating Life
A client who wanted to understand point of entry into a certain product category recently hired me to help uncover the motivations that led to product trial. To accomplish this I asked groups of consumers who use the category to prepare a collage of pictures that...
