Professional Services
High-touch in-person and remote interviewing services for B2C and B2B audiences.
About Me
I am a 25 year veteran of the marketing research industry. During my career I’ve worked client side at companies such as MasterCard and Unilever where I learned the value of working with teams and how to navigate complex, matrixed organizations.
While I’m a pioneer of digital research methods, having run some of the world’s first online focus groups and bulletin board discussions, for me there’s nothing like being in the same space with a group of people having an in-depth discussion. Oftentimes, though, I find that hybrid approaches to be the most impactful in addressing a client’s research questions.
Focus Areas
In-Person Interviewing
Focus Groups, ethnography, ideation, and workshop facilitation
Remote Methods
One on one interviews, discussion boards, and mobile diaries
Storytelling
Compelling written, video, and audio stories bringing research to life
Video Portfolio
We Work with Some Amazing Clients
Consumer Packed Goods
PepsiCo, Unilever, Bic, Mondelez, Reckitt Benckiser, Edgewell Personal Care, and Swisher Sweets
Financial Services
American Express, Bank of America, Stripe, and PNC Bank
Technology
Facebook, Google, Microsoft, Amazon, Spotify, and Philips Consumer Electronics
Communications & Entertainment
Charter Communications, T-Mobile, and Time Warner
Automotive
Armored Auto Group, Toyota, and Honda
Healthcare and Pharma
Premera, Humana, Genentech, Allergan, GSK, Sanofi-Aventis, and UCB