I am a 25 year veteran of the marketing research industry. During my career I’ve worked client side at companies such as MasterCard and Unilever where I learned the value of working with teams and how to navigate complex, matrixed organizations.
While I’m a pioneer of digital research methods, having run some of the world’s first online focus groups and bulletin board discussions, for me there’s nothing like being in the same space with a group of people having an in-depth discussion. Oftentimes, though, I find that hybrid approaches to be the most impactful in addressing a client’s research questions.
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