Professional Services

High-touch in-person and remote interviewing services for B2C and B2B audiences.

Focus Areas

About Me

I am a 25 year veteran of the marketing research industry. During my career I’ve worked client side at companies such as MasterCard and Unilever where I learned the value of working with teams and how to navigate complex, matrixed organizations.

While I’m a pioneer of digital research methods, having run some of the world’s first online focus groups and bulletin board discussions, for me there’s nothing like being in the same space with a group of people having an in-depth discussion. Oftentimes, though, I find that hybrid approaches to be the most impactful in addressing a client’s research questions.

Focus Areas

In-Person Interviewing

Focus Groups, ethnography, ideation, and workshop facilitation

Remote Methods

One on one interviews, discussion boards, and mobile diaries

Storytelling

Compelling written, video, and audio stories bringing research to life

Video Portfolio

We Work with Some Amazing Clients

Consumer Packed Goods

PepsiCo, Unilever, Bic, Mondelez, Reckitt Benckiser, Edgewell Personal Care, and Swisher Sweets

Financial Services

American Express, Bank of America, Stripe, and PNC Bank

Technology

Facebook, Google, Microsoft, Amazon, Spotify, and Philips Consumer Electronics

Communications & Entertainment

Charter Communications, T-Mobile, and Time Warner

Automotive

Armored Auto Group, Toyota, and Honda

Healthcare and Pharma

Premera, Humana, Genentech, Allergan, GSK, Sanofi-Aventis, and UCB

How to Find Us

700 Canal Street     

Stamford, CT 06902

203-561-8843

michael.carlon@uncorkingastory.com

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