Building Credibility, with Michael DeLon

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As the president of Paperback Expert, Michael DeLon helps business owners publish a book that positions them as the expert in their field. He recently joined me to talk about how and why he became an expert in credibility marketing. What role did his father’s death play in his career path? Why did he return to the Church after being away for a while? What role does his faith play in his approach to business building? Listen in to find the answers to these questions as well as hear the inspiration behind his book, On Marketing: The Definitive Guide for Small Business Owners.

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