I’m thrilled to welcome author and executive Emmanuel Probst on Uncorking a Story. Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements. He joined me to discuss his career and latest book, Assemblage: The Art and Science of Brand Transformation.
00:02:29 The Fulfilling And Compelling World Of Market Research
00:05:21 Traditional Market Research Vs. Technology
00:09:07 The Evolving Role Of Brands And Branding.
00:15:07 The Increasing Risk Of Brand Backlash
00:18:24 Testing The Concept Of A Transgender Spokesperson In Marketing Campaigns
00:21:21 Transforming Brand And Market Research In The Digital Age
00:26:20 Recall And Transforming Consumer Attitudes Towards Products
00:32:57 Tacky Advertisements Don’t Build Brand Equity
00:39:03 How To Purchase Assemblage: The Art And Science Of Brain Transformation Book
Buy Assemblage: The Art and Science of Brand Transformation.
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