Today’s guest, Clare Pooley, and I share a few things in common. We both have backgrounds in advertising, we were both bloggers before becoming authors, and we both appreciate the music of Abba, which my inner heavy metal loving teenager would never admit. She recently joined me to talk about her latest novel, Iona Iverson’s Rules for Commuting.

Meet Clare Pooley:

Clare spent twenty years in the world of advertising before becoming a full-time writer. Her memoir – The Sober Diaries – has helped thousands of people worldwide to quit drinking. Her first novel – The Authenticity Project – was a BBC Radio 2 Bookclub pick, a New York Times Bestseller and the winner of the RNA debut novel award. Her latest book is Iona Iverson’s Rules for Commuting.

Key Topics:

  1. How Clare went from advertising executive to blogger to published author.
  2. How writing a memoir helped Clare find her voice for writing fiction.
  3. Clare’s process of visualizing scenes before writing them.
  4. Her belief that movement unsticks creativity.
  5. Why she’d tell her younger self to be less afraid of making mistakes and failing.

“I spent most of my life being fearful of making mistakes and failing. Part of the reason I didn’t write a novel until I was fifty was because I didn’t think I’d be able to do it or, if I did it, that no one would read it.” 

Buy Iona Iverson’s Rules for Commuting



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