What were my parents thinking?

What were my parents thinking?

I keep a stash of mementos in a little jewelry box next to my bed. It includes such items as my high school ring, a U2 concert ticket stub, and this picture of my twin brother Jimmy and me.  It was likely taken around 1980 in the family room of our home in Plantation...

Questions for the Ages

Now that the holidays are over and I am settling into my new organization, I vow to devote more time to updating this blog.  Maybe vow is too strong a word, perhaps I will just promise to update it more often.  It seems that breaking a promise (with a decent enough...

A Focus Group on FARTS

Sometimes we can find humor in the most unlikely places.  Last year I was in Columbus Ohio running some focus groups for a client looking to get a read on various ways to bundle features and benefits for a new product.  There were 5 “concepts” highlighting different...